I learned to see product, design & development as a whole.
05/2015 - PRESENT
Freelance Consultant, Designer & Mentor
Responsibilities:
Helping organisations and teams to realise their ideas through workshops, conception plus the development of MVPs and brand creation.
Mentoring people stretching from startup founders to individual contributors to overcome their day to day challenges and uncover new possibilities
Generating websites for clients by planning, wireframing, designing and developing a responsive website
05/2018 - 07/2019
Head of Product Design
Responsibilities:
Supporting business to discover opportunities through strategy and vision development as also by systematically unfold the organisational structure
Providing Design infrastructure by defining roles and responsibilities, establishing processes, creating values and principles while also growing interdepartmental communication
Initiating and nurturing of the Vision and Strategy for the whole eCommerce department by planning and moderating workshops, sharing knowledge and encouraging
Expanding the design sections in Berlin and Munich based on the strategy and vision by hiring new designers and researchers
Leading manager and individual contributors within the design team by assessing strengths and growth potential, personal guidance based on those assessments
Developing the vision and the strategy for our Magine Germany OTT products by planning and moderating workshops, sharing knowledge and creating actionable insights
Driving and managing the native app redesign, the Magine Amazon Alexa Skill and TV clients improvements by assessing product capabilities, KPI analysis and user research
Assisting Magine Sweden at creating a Live and VOD TV client framework through ideation sessions, exchange of knowledge and defining modules and app conception.
08/2016 - 04/2017
Senior UX Designer
Responsibilities:
Creating Live TV clients for Smart TVs, PlayStation, Web and native apps through user research, product conception and UX as also UI Design
Establishing German user research by conducting qualitative and quantitative research in the form of user interviews, surveys, NPS, and more
Creating Design infrastructure by developing processes for the Swedish and German designers, product managers and project managers
Shaping the strategy for the German Live TV products by assessing product capabilities, Market analysis, KPI investigation and user research
Providing Design infrastructure by clarifying responsibilities, building processes while growing interdepartmental communication
Growing the design team based on the strategy and vision by hiring new internal and external designers and researchers
Leading individual contributors within the design team by assessing strengths and growth potential, personal guidance based on those assessments
support the creation of digital services by providing user research, A/B Testing and, conception for the responsive web and native apps
08/2010 - 04/2013
UX/UI Designer
Responsibilities:
Creating digital services through Ideation, wireframing, conception, and design for the responsive web and native apps
Provide User insights throughout conducting qualitative and quantitative user research as also planning, developing and testing of multivariate- and A/B-test
Supporting the Marketing Team by creating landing pages, dynamic online ads, Brand assets and guidelines
some airberlin projects
Online Check-In | airberlin mobile app | Internet booking engine switch | Web Redesign | Responsive Booking Flow | …