Design Maturity tools and resources

Shared for the
curious mind

McKinsey’s report from 2018 is looking into the business value of design. They are comparing companies that did their McKinsey Design Index assessment, which is their design maturity tool. If you want an argument for how business is affected by a robust design environment, this might be a good read for you. As an extra, Invision did their own summary of the 2018 McKinsey report.

Invision’s The New Design Frontier report from 2019 looked into design maturity throughout a broad range of industries. It is assessing the levels of maturity in a company and the effect the maturity has on the value design produces.

Adobe provides a design maturity assessment tool to help companies to understand their level of design maturity. Adobe commissioned Forrester to look into the effects of embedding design into a customer experience strategy, and they concluded that design-led firms excel at CX strategy and implementation.

The Design Maturity tool from the Artefactgroup was my tool of choice back then in 2016, to conduct the design maturity survey at airberlin. It might be the oldest of the tools but is still a valid one.